Sign in Create an account

What's new in Balzac AI

Being 100% bootstrapped, Balzac's growth relies entirely on word of mouth, and we're so grateful for your support!

Join our referral program to earn money for sharing Balzac, or leave us a review on your favorite platform, it's the best way to help us grow. Thank you! 💜

20 July, 2025

Balzac can now writes for LinkedIn and X

Vincenzo Ruggiero
New feature
Big milestone! Balzac can now also write LinkedIn posts and tweets for X, on top of SEO articles.
This update is a key step toward making Balzac a true AI marketing agent, helping you publish great content across multiple channels, without friction.

Whether you’re growing your business, building your brand, or just want to stay visible online, Balzac now has your back, not just on Google, but on LinkedIn and X (Twitter) too.

✨ New content formats

LinkedIn posts

Give Balzac a prompt, a draft, or just a vague idea, it turns it into a professional, on-brand post ready for your LinkedIn audience.

Tweets

Need something punchy? Balzac can now write short, engaging tweets to help you stay active on X, whether you’re sharing a thought, a tip, or a smart one-liner.

Smarter credit system & price drop

Credits ×10, price ÷2

Your credits are now 10x more flexible, and the price per generation is cut in half! An SEO article will cost you 5 credits (instead of 1, or 10, previously).

New pricing per format

Each content type (article, LinkedIn post, tweet, rewrite, image re-generation) now has its own fair price, visible before you generate.

Schedule your content

You can now schedule your articles and LinkedIn posts to be published later. No need to copy-paste or set reminders.

Note: Due to X API limitations, Tweets are not yet supported for publishing & scheduling.

Better image generation

Image quality has been improved, and you can now regenerate pictures with feedback, so visuals match your tone, topic, or brand better.

Rewrite content with more control

You can now rewrite any piece of content and customize it by:

    •   Changing the language
    •   Adjusting the tone of voice
    •   Making it shorter or longer
    •   Tuning the emoji usage (great for social posts)
    •   Adding specific rewrite instructions

Perfect for when the first version is close, but not quite there yet ;)

💡 Why this matters

Balzac is evolving fast. With this release, it’s no longer just a smart SEO writer, it’s becoming your AI content partner, capable of handling multiple formats, styles, and platforms in one place.

Go try it, and tell us what you think. We're just getting started...
26 May, 2025

Custom Briefings

Vincenzo Ruggiero
New feature
You can now create your own briefings to tell Balzac exactly what you want to write about.
So, instead of waiting for Balzac to suggest topics, you can now proactively request content that matches your business needs, campaigns, or audience questions.
No more waiting for the right topic suggestion ;)

📺 [VIDEO:YOUTUBE:SF3yolgcbpQ] YouTube Video

2 Ways to get content:

  1. AI-Generated suggestions: Balzac continues to analyze your keywords and automatically suggests relevant topics
  2. Custom requests: Create briefings for specific content you need, when you need it
When you create a custom briefing, it's automatically accepted and moves straight into Balzac's writing queue. No approval needed.

This is perfect for:

  • Seasonal content: Request holiday-specific articles ahead of time
  • Product launches: Get supporting content when you need it
  • Trending topics: Capitalize on industry trends immediately  
  • Audience questions: Turn customer inquiries into valuable content
  • Creative ideas: Be creative with Balzac - surprise us with your unique requests ;)

How it works?

  1. Navigate to the new Briefings section
  2. Submit a topic in the top field
  3. Describe what you want Balzac to write about
  4. Submit and watch Balzac get to work immediately

26 May, 2025

New Article Types

Vincenzo Ruggiero
Improvement
We've added 3 new article types to help you create more diverse and strategic content for your audience.
new-types.png 25.3 KB

Editorial Articles

Express your viewpoints on industry topics, trends, or subjects relevant to your audience. These articles help you:

  • Establish thought leadership in your space
  • Drive engagement through unique perspectives  
  • Position your brand in industry conversations
Example: "Why Remote Work is Overrated" or "The Future of Customer Service"

Industry Analysis Articles

Analytical pieces that examine industry trends, market conditions, and predictions. These articles help you:

  • Showcase your industry expertise
  • Attract decision-makers searching for insights
  • Build authority with data-driven content
Example: "The Future of AI in Marketing" or "2025 E-commerce Trends Analysis"

Case Study Articles

Detailed examinations of specific examples, success stories, or real-world applications. These articles help you:

  • Build credibility through proven results
  • Demonstrate expertise with concrete examples
  • Provide social proof for prospects
Example: "How Company X Increased Sales by 300%" or "From Startup to $10M: A Growth Story"

How It Works?

When creating a briefing, simply select your desired article type from the expanded list. Balzac will automatically adapt the structure and approach to match your chosen format.
Additionally, Balzac will now automatically suggest these new article types when generating briefings based on your keywords and content strategy.
13 May, 2025

Webhook Integration

Vincenzo Ruggiero
New feature
You can now connect Balzac to any webhook endpoint and send your generated articles wherever you need—CMS, Zapier, internal tools, or anywhere else that speaks webhook.

This integration is available with the other integrations in your website Settings > Integrations.

Read the setup guide for more information.
5 May, 2025

Edit Article's Metadata

Vincenzo Ruggiero
Improvement
You can now edit the title, slug, and meta description directly from the article view.
Just click on any of them to make quick changes—no need to open a separate editor.
5 May, 2025

Keyword Filters

Vincenzo Ruggiero
New feature
You can now filter your keywords by status—choose to view only enabled or disabled keywords to manage your content strategy more easily.
2 May, 2025

Manual Publish Toggle

Vincenzo Ruggiero
Improvement
You can now manually mark an article as published using the new toggle in the article view.

This is especially useful if you publish articles on your own (outside of Balzac integrations) and want to keep track of what’s live.
published.jpg 213 KB
1 May, 2025

New Integration: GoHighLevel

Vincenzo Ruggiero
New feature
Balzac now supports direct publishing to GoHighLevel blogs. Connect your GoHighLevel account and send articles straight to your site in one click.

Please read how knowledge base article on how to set it up.
25 April, 2025

Word Count & Reading Time

Vincenzo Ruggiero
Improvement
When viewing an article, you’ll now see the word count and estimated reading time in the right column.
Quick stats to help you evaluate and adjust your content at a glance.
word-count-reading-time.png 1.99 MB
24 April, 2025

First-Person Narrative Style

Vincenzo Ruggiero
New feature
You can now choose to write articles in the first person (“I” perspective).
Perfect for personal storytelling, solo business blogs, or expert opinion pieces.

Find the toggle under Advanced Settings > Tone of Voice.
Example: “I tested this method myself and here’s what I found…”
Showing 1 to 10 of 11 results