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What's new in Balzac AI

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26 May, 2025

Custom Briefings

Vincenzo Ruggiero
New feature
You can now create your own briefings to tell Balzac exactly what you want to write about.
So, instead of waiting for Balzac to suggest topics, you can now proactively request content that matches your business needs, campaigns, or audience questions.
No more waiting for the right topic suggestion ;)

📺 [VIDEO:YOUTUBE:SF3yolgcbpQ] YouTube Video

2 Ways to get content:

  1. AI-Generated suggestions: Balzac continues to analyze your keywords and automatically suggests relevant topics
  2. Custom requests: Create briefings for specific content you need, when you need it
When you create a custom briefing, it's automatically accepted and moves straight into Balzac's writing queue. No approval needed.

This is perfect for:

  • Seasonal content: Request holiday-specific articles ahead of time
  • Product launches: Get supporting content when you need it
  • Trending topics: Capitalize on industry trends immediately  
  • Audience questions: Turn customer inquiries into valuable content
  • Creative ideas: Be creative with Balzac - surprise us with your unique requests ;)

How it works?

  1. Navigate to the new Briefings section
  2. Submit a topic in the top field
  3. Describe what you want Balzac to write about
  4. Submit and watch Balzac get to work immediately

26 May, 2025

New Article Types

Vincenzo Ruggiero
Improvement
We've added 3 new article types to help you create more diverse and strategic content for your audience.
new-types.png 25.3 KB

Editorial Articles

Express your viewpoints on industry topics, trends, or subjects relevant to your audience. These articles help you:

  • Establish thought leadership in your space
  • Drive engagement through unique perspectives  
  • Position your brand in industry conversations
Example: "Why Remote Work is Overrated" or "The Future of Customer Service"

Industry Analysis Articles

Analytical pieces that examine industry trends, market conditions, and predictions. These articles help you:

  • Showcase your industry expertise
  • Attract decision-makers searching for insights
  • Build authority with data-driven content
Example: "The Future of AI in Marketing" or "2025 E-commerce Trends Analysis"

Case Study Articles

Detailed examinations of specific examples, success stories, or real-world applications. These articles help you:

  • Build credibility through proven results
  • Demonstrate expertise with concrete examples
  • Provide social proof for prospects
Example: "How Company X Increased Sales by 300%" or "From Startup to $10M: A Growth Story"

How It Works?

When creating a briefing, simply select your desired article type from the expanded list. Balzac will automatically adapt the structure and approach to match your chosen format.
Additionally, Balzac will now automatically suggest these new article types when generating briefings based on your keywords and content strategy.
13 May, 2025

Webhook Integration

Vincenzo Ruggiero
New feature
You can now connect Balzac to any webhook endpoint and send your generated articles wherever you need—CMS, Zapier, internal tools, or anywhere else that speaks webhook.

This integration is available with the other integrations in your website Settings > Integrations.

Read the setup guide for more information.
5 May, 2025

Edit Article's Metadata

Vincenzo Ruggiero
Improvement
You can now edit the title, slug, and meta description directly from the article view.
Just click on any of them to make quick changes—no need to open a separate editor.
5 May, 2025

Keyword Filters

Vincenzo Ruggiero
New feature
You can now filter your keywords by status—choose to view only enabled or disabled keywords to manage your content strategy more easily.
2 May, 2025

Manual Publish Toggle

Vincenzo Ruggiero
Improvement
You can now manually mark an article as published using the new toggle in the article view.

This is especially useful if you publish articles on your own (outside of Balzac integrations) and want to keep track of what’s live.
published.jpg 213 KB
1 May, 2025

New Integration: GoHighLevel

Vincenzo Ruggiero
New feature
Balzac now supports direct publishing to GoHighLevel blogs. Connect your GoHighLevel account and send articles straight to your site in one click.

Please read how knowledge base article on how to set it up.
25 April, 2025

Word Count & Reading Time

Vincenzo Ruggiero
Improvement
When viewing an article, you’ll now see the word count and estimated reading time in the right column.
Quick stats to help you evaluate and adjust your content at a glance.
word-count-reading-time.png 1.99 MB
24 April, 2025

First-Person Narrative Style

Vincenzo Ruggiero
New feature
You can now choose to write articles in the first person (“I” perspective).
Perfect for personal storytelling, solo business blogs, or expert opinion pieces.

Find the toggle under Advanced Settings > Tone of Voice.
Example: “I tested this method myself and here’s what I found…”
23 April, 2025

Article Rewrite

Vincenzo Ruggiero
Improvement
You can now request a full rewrite of any article—directly from the article sidebar, on the right.
Useful if you want a fresh take on the same topic after modifying the settings for example.

Note: You can rewrite each article once, so use it wisely ;)
rewrite.png 151 KB