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We've added 3 new article types to help you create more diverse and strategic content for your audience.new-types.png25.3 KB
Editorial Articles
Express your viewpoints on industry topics, trends, or subjects relevant to your audience. These articles help you:
Establish thought leadership in your space
Drive engagement through unique perspectives
Position your brand in industry conversations
Example: "Why Remote Work is Overrated" or "The Future of Customer Service"
Industry Analysis Articles
Analytical pieces that examine industry trends, market conditions, and predictions. These articles help you:
Showcase your industry expertise
Attract decision-makers searching for insights
Build authority with data-driven content
Example: "The Future of AI in Marketing" or "2025 E-commerce Trends Analysis"
Case Study Articles
Detailed examinations of specific examples, success stories, or real-world applications. These articles help you:
Build credibility through proven results
Demonstrate expertise with concrete examples
Provide social proof for prospects
Example: "How Company X Increased Sales by 300%" or "From Startup to $10M: A Growth Story"
How It Works?
When creating a briefing, simply select your desired article type from the expanded list. Balzac will automatically adapt the structure and approach to match your chosen format. Additionally, Balzac will now automatically suggest these new article types when generating briefings based on your keywords and content strategy.
You can now connect Balzac to any webhook endpoint and send your generated articles wherever you need—CMS, Zapier, internal tools, or anywhere else that speaks webhook.
This integration is available with the other integrations in your website Settings > Integrations.
You can now manually mark an article as published using the new toggle in the article view.
This is especially useful if you publish articles on your own (outside of Balzac integrations) and want to keep track of what’s live.published.jpg213 KB
Vincenzo Ruggiero
