Public API, CLI & MCP Server

Balzac now has a full REST API so you can integrate it into your own workflows and tools.

Manage everything programmatically: articles, keywords, suggestions, briefings, competitors, links, tones of voice, workspaces, integrations, and settings.

We also ship a CLI and an MCP server for AI agents, so you (or your AI tools) can interact with Balzac directly from the terminal or from any MCP-compatible assistant.

Get started from Settings > API Keys, where you'll find setup links for both the CLI and MCP server.